FAIITA & UPCDWA Hold Strategic Brand Discussions in Lucknow; Seek Stronger Support for Offline IT Channel Ecosystem

The Federation of All India Information Technology Associations (FAIITA), in association with the Uttar Pradesh Computer Dealers Welfare Association (UPCDWA), successfully conducted a series of strategic discussions with leading IT brands — HP, Lenovo, Dell, Acer and ASUS — on 08–09 June 2026 at The Regnant, Nirala Nagar, Lucknow.

The discussions were attended by FAIITA leadership comprising Mr. Devesh Rastogi (Chairman, FAIITA), Mr. Navin Gupta (President, FAIITA) and Mr. Deepak Bommisetty (Chairman, FAIITA Brand Coordination Committee), along with the UPCDWA leadership team and senior representatives from the participating brands.

The primary objective of the meetings was to address the severe challenges currently impacting the offline IT hardware channel ecosystem — price disparity, declining profitability, inventory pressures, market instability, working-capital concerns and the growing impact of aggressive online pricing practices. FAIITA and UPCDWA highlighted that the offline channel continues to face unprecedented pressure from MOP violations, online price disruptions, uneven market practices, inventory risks and shrinking dealer margins, and emphasised that a healthy, profitable offline ecosystem remains critical for long-term customer support, brand visibility, service delivery and sustainable market growth.

The participating brands acknowledged several of these concerns and offered key assurances covering price parity, dealer-protection mechanisms, inventory support, EMI and affordability programs, channel profitability initiatives, activation support, exclusive channel SKUs, service integration and the evaluation of O2O/OMO business models.

Following the discussions, detailed Minutes of Meeting were formally shared with all participating brands, and FAIITA and UPCDWA requested official point-wise responses on the discussed assurances and action points by 25 June 2026.

FAIITA leaders expressed optimism that the industry is entering a critical phase in which stronger collaboration between brands and channel partners can create a more balanced and sustainable business environment. As the industry moves into FY 2026–27, FAIITA remains hopeful that this year will mark a significant turnaround for the channel community — one of the most successful and profitable years in the history of the Indian IT channel industry.